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SAY Styles is a start-up customized online clothing company within the fashion industry. The company uses LiDAR 3Dscanning technology and Artificial Intelligence (A.I.) manufacturing to create custom-fitted clothing, organized by current fashion trends.
Many people struggle with finding clothes that fit their personal style and unique body type. The fundamental problem with shopping in today’s retail environment, whether from a brick-and-mortar store or online, is that consumers are unable to find clothing that fits them appropriately. According to a survey done by Bizrate Insights, among consumers in June 2019,55% said size was the top reason for why they returned an online purchase 1 . Furthermore, research conducted by Shopify revealed that the average return rate of online apparel is around 50%, the main cause being that the clothing has a poor fit 2 .This data reflects the fundamental problem with shopping in today’s retail clothing environment. According to a study at North western University, wearing specific articles of clothing influenced the wearer’s psychology and performance 3 . The study shows that clothes can influence one’s psychological state. With the increase in online shopping due to the COVID-19pandemic, this problem becomes more prevalent since customers are unable to try on clothing before making a purchase.